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Campbell's Soup Ad

Concept
This three image narrative project portrays a cozy moment around Campbell's soup through a stylized, tactile 3D world. I wanted the piece to feel warm and intimate, focusing on small everyday rituals of comfort. Visually the project leans into a playful palette of pinks, purples, and oranges combined with handmade textures to create a soft, illustrative atmosphere that feels both digital and handcrafted. 
Process
This project was created in Blender as a sequence of three scenes designed to be read like visual story panels but also functioning on their own. To enhance the tactile quality, I layered hand drawn textures and clay like materials throughout the models and surface giving the scenes a crafted almost stop motion feel.
Outcome
The final project functions as a short visual story that explores how tactile materials and hand drawn elements can be integrated together to create a more personal expressive asthetic for a classic brand.

campbells mock up 2.png
McConnell_Tight_Sketch_Color_01.jpg
campbells mock up.jpg
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