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Yum Soda Product Design / Ad
Concept
This project is a 3D Animated advertisement fictional soda brand called Yum Soda, along with the product design itself. Both the animation and the packaging were designed with bright bold colors and lively shapes to give the brand a fun approachable personality. overall I wanted a dynamic and eye catching experience.
Process
I began developing a visual identity for the product, and then creating a label that would be applied for the modeled product. I then created a complimentary advertisement using dynamic movement, and fun colors.
Outcome
The final piece combines product design and motion to create a cohesive brand moment for Yum Soda. The animation highlights the packaging through energetic movement and vibrant visuals, reinforcing the playful identity of the brand.
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